7 Actionable Link Building Strategies In 2023

In order to rank highly in organic search results, high-quality link building is still crucial.

Every webmaster is aware that connections are crucial to their site’s success. Even if your company website is only ten pages long.

Link building, however, has a contentious past that includes many instances of manipulation and Google’s response in the form of manual fines and algorithmic updates.

As a result, Google has perfected its ability to analyse individual links and determine whether or not they should factor into native positions.

Google has recently begun discounting many types of backlinks, meaning they are no longer beneficial and may even be harmful if you are attempting to influence Google’s search engine results.

1. File a report of damaged references

The goal of the broken link development strategy is to have publishers replace a broken link on their page with one to your website.

Since you are essentially helping to repair the web, I consider this to be the most moral approach to gaining backlinks.

In an ideal world,

The collapse of one of your rivals;
You contact every site that links to it and suggest they use your answer in place of the broken one.
This works wonderfully for the SaaS sector, where startups come and go and therefore there are many chances to build broken links.

Find a well-referenced content asset that has been deleted or is no longer relevant, create a better article, and update the links to point to your content if you don’t have a vanished competitor in your niche. These connections won’t take users directly to your homepage, but they will increase your site’s credibility by directing link juice to specific pages.

Finally, if you already have an established marketing plan in place, such as relationship building and/or influencer outreach, combining broken link building with that will yield better results. 
Software for Making Broken Links

Using SEO SpyGlass, you can locate niche-specific broken connections that your services and goods can repair.
In order to use SEO SpyGlass’s broken link checking features, a project must first be created for the target site. 

The next step is to check the Backlinks section for any sites that have dofollow links but a 404 response code. To sort the entries according to the selected response category, double-click the column header.

Use Google’s date search to uncover stale studies in your field. You can conduct these tests on your own site and stake your claim to these backlinks.

2. Respond quickly with answers

At the outset of the Covid lockdowns, I launched one of my most fruitful link-building efforts. Making a list of helpful educational resources for homeschooling trends and sending out targeted emails to educators and parent blogs was all that was required.

Timeliness was the key to its success.

True, chances like this don’t present themselves once a month. An opportunity like that might only present itself once a year, and it would demand immediate action. It took me a day to write the piece, and another week to organise and carry out the outreach.

3. Check for overlapping citations

This is the most effective strategy, but also the most difficult to put into practise. The takeaway here is that you need to be where your rivals are—on the same lists.

What this means is that you aim to be mentioned in the same breath as your rivals.

In addition to the link equity they provide, co-citation links attract highly engaged and potentially converted visitors who are conducting exploratory research. 

These connections also include you in Google’s Knowledge Graph. Once your brand is mentioned alongside the well-known organizations, Google will begin to recognise your site as an entity.

4. Join reliable groupings

There are a great many reliable websites that provide access to high-quality tools for their readers. These kinds of compilations are prevalent on institutional and government sites, and the resources they provide are invaluable.
After compiling a list of potential backlink sources, the next step is to locate their contact information, narrow down your options, and start an outreach campaign using the best available tools. Here’s some advice on how to organise an effective email outreach effort, whether your goal is link building or something else entirely.

5. Join the staff of a reputable journal

If done properly, guest blogging is still one of the most effective ways to increase your site’s link popularity.

Plus, there’s more to it than just connections. In addition, you expand your reach and drive more people to your website. You should put some serious thought into your guest articles because Google will punish you for pushing thin content.

Using the appropriate search technique in LinkAssistant is the most efficient way to locate potential guest posting destinations.

6. Participate in radio and online

The interview process may seem daunting, but it’s actually quite simple.

Numerous publications and individual bloggers feature ongoing series of conversations with successful business people. Many podcasters in any field are also eager to host fascinating guests on their shows.

Making a mailing list and sending out proposals is all that’s required.

You probably have a lot more advice and anecdotes to offer on broader subjects like productivity, parenting, and so on.

7. Competitor surveillance

Competitors may already be taking advantage of link-building chances that could serve as a model for your own efforts.

Spying on your rivals is a catch-all tactic for developing backlinks. Find out which websites are linking to your rivals with the help of a specialised tool and see if you can secure links from the same sources.

It’s not easy to find quality connections. However, nothing worthwhile comes without effort. Develop your own link acquisition plan by engaging in extensive trial and error, networking, and content production.