An Ultimate Guide: Broken Link Building

The creation of broken links is a widely used link development strategy. According to Aira’s annual status of link building survey, which polls more than 250 digital marketing experts, this strategy ranks sixth most popular.
But, it is not perfectly secure, and there is nuance to executing it successfully.

This tutorial will show you how to use broken link building to improve your website’s search engine rankings.

Exactly what is the process of fixing broken links?

The purpose of broken link building is to increase the number of inbound links from broken pages. Locating a dead page and requesting that linkers update their links to point to a live page on your site is what this process is called. The reasoning for this is that they won’t want to direct traffic to a useless resource.

Is it worthwhile to develop links even if they’re broken?
It’s safe to say that SEOs have mixed opinions on this matter.

In one video, Authority Hacker’s Mark claimed:

I now believe this strategy to be nearly futile and would advise against pursuing it.

Fixing a Broken Link: How to Do It

Creating a broken link is a four-stage procedure.

• Check the references.
• Build a new page in its stead.
• Attempt to Reach Out

If you don’t use search engine optimization tools, you will never discover broken pages with a lot of inbound links. You still need a backlink checker to determine how many links point to those dead pages even if you identify them manually. You can do this with Ahrefs’ free backlink checker, but full access to Ahrefs will make your life lot simpler.

Remember this while we discuss the strategies. Three-quarters of them require Ahrefs.

Here is the strategy:

• Check the incoming links on your competitors’ sites to see if any are broken.
• Check the websites of your competitors for any broken links that may lead to your topic of interest
• Check the pages you’re using as resources for broken links.

Fixing a Broken Link: How to Do It

Creating a broken link is a three-stage procedure

• Search for broken links on other websites.
• Check the references.
• Make a whole new page.

Attempt to Reach Out : Search for broken links on other websites

If you don’t use search engine optimization tools, you will never discover broken pages with a lot of inbound links. You still need a backlink checker to determine how many links point to those dead pages even if you identify them manually. You can do this with Ahrefs’ free backlink checker, but full access to Ahrefs will make your life lot simpler.

Remember this while we discuss the strategies. Three-quarters of them require Ahrefs.

Here is the strategy:

• Check the incoming links on your competitors’ sites to see if any are broken.
• Check the websites of your competitors for any broken links that may lead to your topic of interest
• Check the pages you’re using as resources for broken links.

Make a new page

Now that you know why people were linking to the defunct page, you can move on to developing an appropriate replacement.

There are three easy stages to follow, so let’s go over them.

Develop a general framework

You should not recreate the dead page word for word, but you should aim to make something that feels very close to it. To achieve this, you’ll need to come up with a work that serves the same function and covers similar ground.

With the Wayback Machine, you can learn more about the content of the defunct page.

Include a linkable framework

Don’t forget all the time you spent researching potential link sources for in-depth recommendations. It’s time to incorporate them into your content and outreach strategies.

Explore additional potential enhancements

Your defunct page probably has picked up a lot of general links. To rephrase, these are those who are making vague references to the material.

Since you have no idea what it was about the original that resonated with these readers, you have nothing you can do to improve your material for them. Yet, there is room for improvement.

Reach out to others

Making contact with the people who linked to the defunct page is an important part of outreach.

Broadside attempt. In your mass email, you don’t even bother to differentiate between recipients.
Targeted shooting. The emails you send out to your contacts are all special and individual.
There are benefits and drawbacks to both of these strategies.

A Few Parting Thoughts

Strategies for building backlinks boil down to efficient methods of locating potential link partners who may serve as points of contact. There is a dead link on their site, which is the explanation for broken link construction. The skyscraper approach works because your page is superior to the competition. It’s different in various other methods.

Without a compelling value proposition, no strategy will succeed. That’s why it’s important to tailor your outreach to each subset of leads that you find to be linking to the defunct page.