Everything You Need To Know: Instagram Reels
Instagram Reels has officially launched in over 50 countries, including the United States, the United Kingdom, Japan, and Australia, following beta testing in Brazil, France, Germany, and India. It’s time to learn all the ins and outs of Instagram Reels.
It has become the go-to spot for micro-videos.
Like its competitor TikTok, Reels allows users to make and share short video clips using augmented reality (AR) effects, a countdown timer, a new align tool, and, of course, music.
Instagram has added four new video upload options:
- Insta-Stories
- Instagram Videos
- Videos on IGTV
- Instagram Highlights
What follows is a comprehensive guide to Instagram Reels.
Instagram Reels has officially launched in over 50 countries, including the United States, the United Kingdom, Japan, and Australia, following beta testing in Brazil, France, Germany, and India. It’s time to learn all the ins and outs of Instagram Reels.
The Reels section
The Reels tab, which can be found where the ‘new post’ icon used to be, makes it simpler to find new Reels and artists to watch.
Analytics on performance can be accessed
At first, all that was visible to users was the feature’s view and comment counts. The number of plays, number of accounts reached, number of likes, comments, saves, and shares are now all available in Reels insights.
Personal audio recording is possible
If you follow these steps, any user will be allowed to use the audio from your film in their own creations. If you’re watching a video and want to use the audio, all you have to do is click the “use audio” button. Another comparable function to TikTok that sparked several contests there.
You can email them right to your pals
Instagram users can share their Reels with their followers. You may also save them to your camera roll with or without the accompanying audio, depending on whether you utilised your own custom soundtrack or an existing track from Instagram’s collection.
Unfortunately, desktop access is still lacking.
However, this could merely be a hiccup.
Still, it’s crucial to have captions
Instagram reported that some of the most popular hashtags in the nations they analysed were #dancing, #humour, and #fitness. Hashtags are a great way to get your posts, Stories, and now Reels seen by more people.
Music is off-limits to brands
“due to commercial music rights restrictions,” business accounts can’t listen to the same artists that individual accounts may. Another justification for considering influencers as content creators!
Everyone is wondering if it can compete with TikTok.
In an interview with AdNews, our company’s co-founder, Aaron Brooks, said:
- When Facebook’s Lasso failed to take off, the company learned that TikTok’s passionate user base is not easily persuaded. TikTok’s rise to prominence can be attributed to its unique features and design. It was more about having fun and taking on challenges than the idealised social media we were used to. It introduced a novel concept and developed an entire ecosystem to support it. The product remains successful in that particular niche.
- New platforms have a tough time making an impression right now since the’social media tree’ already spans so much ground. However, hasty dismissal would be a mistake. Or bring up Facebook’s failed Lasso project without mentioning how many Snap users have switched to Instagram Stories.
- Reels’ eventual competitive success depends on two main criteria. One is the imminent risk of a ban on TikTok. Users may resort to the most obvious solution if they are unable to obtain their fix.
- Branding opportunity is the second. Instagram has pioneered features that make it a marketer’s best buddy, but TikTok has been sluggish to give brands shoppable options. It’s safe to assume that the same brand functionality will be prioritised with Reels, however they attract a large enough audience to justify their efforts is uncertain.