Popular Instagram Content [+Tips For Scheduling]

The 2023 Instagram Guide to Making Viral Posts

These days, it’s not enough to have a large following; you also need to ensure that they appreciate what you’re posting. Engagement rates are used to assess this.

The problem is that there is no foolproof method for writing a compelling article. But we can get a good idea of where to go based on current patterns and established best practises. Some examples are as follows:

Don’t mess up your intonation.

In actual life, we get to know someone because we find value in them. In a similar vein, consumers rarely interact with unfamiliar companies on the web. On Twitter, for instance, Wendy’s witty comebacks are popular, as are Nike’s motivational quotes.

Your Instagram content should be guided by your established style and identity.

Focus on the movie.

Video material receives the most attention from users around the world, with an average of 24 remarks and 1,097 likes per video upload. Now is a great opportunity to try out the various video-centric Instagram features, such as Stories and Reels.

Make regular updates.

Gaining traction on Instagram is a marathon, not a sprint. You can never have too many updates. But don’t set the bar too high, lest you start cranking out garbage. The optimal number of entries for many companies is four per week.

Constantly work together.

Sharing user-generated material or forming partnerships with micro-influencers are just two examples of how people can work together.

One thousand plus marketers surveyed by HubSpot Blogs identified Instagram as their preferred medium for working with influencers. To the point where an incredible 97% of marketers intend to increase spending on Instagram influencers this year.

Get the word out beyond Instagram.

Strange as it may seem, some of the best locations to gain Instagram fans are actually outside of Instagram itself. Get your Instagram account in front of more people by directing people to it from your website, email campaigns, and other social media profiles.
Next, we’ll go over some strategies for creating a unified and visually appealing Instagram profile.

Tips for Organizing Your Instagram Feed

By “aesthetic” on Instagram, one means the overall atmosphere created by a user’s stream.

By displaying a unified look that is in line with your brand’s beliefs, you are connecting with your demographic and raising brand consciousness. Your Instagram page’s design should reflect the same attention to detail as your main website.

If you want to make a good impact on Instagram, here are some tips for organising your feed:

Learn your business inside and out.

A large portion of your aesthetic will come from your company identity. To what extent do you want to humanise your brand? Which ideals does it uphold? Is your company lighthearted? Adventurous? Brave and risky?

Familiarity can be fostered in part by maintaining an Instagram stream that is representative of your business. Random content posting leads to disconnection and uncertainty. It’s frustrating when this occurs because it makes it more difficult to track the account.

Find out who you want to sell to, and do it without watering down your image.

The goal of your Instagram account should be to gain new and repeat business, so it’s essential to post material that will interest and excite your target audience. The first step is to research your target audience and learn what they value most in your business, goods, and services. Then, use your Instagram account to give them what they’ve given you.

Make a narrative out of the pictures you’ve posted.

The more interesting your tale is, the less like a sale it will seem to your consumers. Integrating your brand’s story into your content can make it more memorable and engaging for your target audience.

The tale you tell can have a significant impact on whether or not your consumers become devoted to your business. If you want to learn how to tell stories with your subtitles, watch this movie.

Pick a specific “feel” or “filter” to apply throughout.

You can achieve that elusive stream uniformity by using a colour scheme, filter, or even texture in your Instagram images.

Share information that demonstrates the essence of your business.

Don’t be shy about using Instagram marketing to display your wares; all it takes is a little imagination. Create unique flat lays and take close-up photos of your goods to draw attention to them.

User-generated content (UGC), or entries made by consumers and followers, can also be shared to increase loyalty and familiarity with the business. You can republish content from users who have tagged your brand in their own posts by taking a photo or using a reposting tool.

User-generated content (UGC) is a surefire marketing boon, as consumers always turn to the opinions of others before making a purchase decision.