How To Use Instagram Bio For Your Business Growth?

Statista reports that by 2022, 79 percent of all marketers will be using Instagram to spread the word about their company. Instagram’s worldwide reach and popularity among a wide variety of age groups likely contribute to this choice.

However, if you want to attract new clients, you need to do more than just open an Instagram account and start sharing random photos and videos.

Instagram search engine optimisation is crucial if you want your brand to get seen in the increasingly competitive social media market.

The first and most important aspect of this plan is, of course, your Instagram bio for business.

The Instagram bio you choose may make or destroy your company’s reputation. A bio’s purpose is similar to that of a website’s homepage in that it introduces you to potential visitors and encourages them to continue exploring your profile and the material you submit.

The meaning of a bio on Instagram

An Instagram bio is a quick description about yourself that shows under your profile photo and is restricted to 150 characters. It consists of

  • The name of the user
  • A snapshot of the user’s profile
  • Summarize the user in a few words.
  • The Top Banner
  • The Grouping

Links in the Body that take you to other pages or profiles online.

A company’ Instagram profile serves as a virtual shop window. Since your bio is often the first point of contact with a potential client, it’s important that it accurately and creatively represents your brand.

A compelling Instagram bio can highlight your brand’s character, advertise your services, and encourage people to follow your account.

A great Instagram bio can help your brand stand out and attract new followers by explaining what you do and why they should care.

Common Instagram bio guidelines used by marketers include:

  • Make sure your bio is clear and simple while also being original and memorable. Explain your company’s offerings in clear, concise words.
  • Be sure to end on a call to action: Include a call to action in your bio to encourage visitors to engage with your content. This might involve inducing people to visit your online business or physical location.
  • Include keywords that are related to your business and its offers in your bio. Users can discover you more quickly using this method of searching.
  • Include a branded hashtag in your bio to increase exposure of your content and engagement with your brand’s online audience.
  • Include a way for people to get in touch with you, such an email address or a phone number, in your bio so they may reach out to you.

How to write an engaging Instagram bio, with samples to model after?

Your Instagram bio is where you can make a good first impression and pull in new followers.

Here are some important things to remember while writing your Instagram bio and some brand samples to get you started:

Don’t overcomplicate your Instagram bio

In a world where people only pay attention for 8.25 seconds on average, communicating in a way that is difficult to understand might be counterproductive. You can grab people’s attention in the noise of the internet by having a short company Instagram bio that shows off your brand voice.

Include All Relevant Details in Your Instagram Bio

Instagram bios for businesses have just 150 characters, so every word counts. Use humor, omit unnecessary details, and give the reader all they need right away. Visitors can learn more about you, your products, and how to interact with your business if you provide them the information they need.

Put some thought into your Instagram bio

Is there a way to condense critical business information without sacrificing clarity?

I guess we just have to get inventive.

A more widely recognised and actively engaged brand is the result of a creative Instagram bio for company.

Add some personality and flair to your Instagram bio to make it stand out from the crowd. Your bio should be memorable in the same way that a memorable song is.

In your Instagram bio should be a call to action

Like a diving board, your business’s Instagram profile should entice users to interact with your brand.

Including a call to action (CTA) in your bio gives users a simple and quick method to interact with your company and takes them one step closer to making a purchase.

Advertise a discount in your Instagram profile

With so many Instagram users, it’s silly not to put a tempting offer front and centre on your profile to attract new followers and encourage interaction.

Creating a feeling of urgency and incentivizing people to interact with your business through actions like making a purchase or visiting your website may be accomplished by advertising a limited-time offer or discount.


Your Instagram bio is a crucial part of your brand’s online identity and may influence how people interact with your posts.

If you want to stand out on social media, try using these Instagram marketing techniques and then iterating until you find what works best for you. If you want to know how tweaking your Instagram bio will affect the general health and effectiveness of your website or advertising efforts, you need to pay close attention to Instagram’s social media statistics.