The 2023 Definitive Resource For Instagram Stories Ads
You may discover interesting, bite-sized content from everyone from your high school buddies to your favourite celebrities and major companies on Instagram Stories.
What exactly are Instagram Stories ads?
Instagram Stories advertisements are a form of vertical advertising that may be displayed in the app’s Stories section. (As a quick refresher, Instagram Stories are a collection of photographs and videos that disappear after 24 hours but are viewable by an account’s followers elsewhere on Instagram.)
Reach, video views, traffic, conversions, app installations, and brand recognition are just some of the metrics you can use to fine-tune your Instagram advertising strategy. You can choose the duration of your campaign and the frequency of your advertisements on Facebook’s ad platform, just as you do with any other ad you make for Instagram or Facebook, and Instagram Story ads don’t expire after 24 hours, unlike organic Instagram Stories.
New Research on What Features Instagram Story Ads Should Have
It is essential to take into account the best-performing ad formats when building your own Instagram advertising strategy.
HubSpot performed a poll and discovered that although 31% of Instagram users prefer video-based advertisements that display real consumers, 50% prefer image-based ads that offer product pictures and light text.
Most individuals (80%) don’t care if an ad has a discount or coupon, which is maybe the most fascinating statistic. Instagram users appear to care more about visually appealing and interactive content that emphasises a product’s advantages.
Remember that user preferences will differ according on your target demographic, industry, and message when developing your own Story ad. If you aren’t sure what kind of advertisements your target demographic responds to best, A/B testing is a great way to find out.
Tips for Successful Instagram Stories Ads
It will be difficult to distinguish yourself from the four million active marketers on Stories as of January 2020.
Let’s take a look at some guidelines you should follow while making your own Instagram Story advertisement.
1. Watch your speed.
Instagram Stories have been more widely used “than any other mobile format,” according to Facebook. Since Stories only exist for 24 hours and then disappear forever, users can only pay so much attention to them.
Therefore, it’s important to get to the point quickly and hook the audience from the very beginning. Given the limits of five seconds for photos and 120 seconds for films, suspense isn’t typically successful in this medium. You need to immediately plunge the audience into the core of your message.
2. Add some action to your commercial.
According to Facebook, “ads that use motion perform better” because moving images grab more attention and convey more information more quickly than still images. Even if you’re utilising animation, you should think about how you might add movement to your content to make it more interesting.
3. Make sure your advertisement has sound.
Sixty percent of all Stories are seen with the sound on, so make sure your ad takes use of this fact. Think about how you could employ audio (whether it be music, sound effects, or voice-over) to draw in viewers. A/B testing can help you determine which sorts of sound are most effective in your advertisement.
4. Instead than trying to reuse an ad designed for another vertical, start by making one that works for Stories.
While it might be tempting to just repurpose an ad made for Facebook or Instagram’s news feed, doing so could leave Instagram Stories viewers with a subpar experience. One problem is that if your ad doesn’t adhere to Instagram’s recommended dimensions for Stories, important details may be cut out. In order to optimise your ad’s performance, you should also experiment with Stories-only features.
5. Make the most of your call-to-action.
In order for an Instagram Stories advertisement to be successful, you need to direct viewers to take some sort of action. Depending on what you want people to do after seeing your ad, you might use a call to action (CTA) like “Learn More,” “Shop Now,” or “Swipe Up.” For example, if you want to increase brand awareness, using a CTA like “Learn More” would be a better choice than “Shop Now” because it indicates that you simply want to educate people about your brand’s offerings.
If you need more call-to-action ideas, consider the cases we’ve already covered.
6. Incorporate text to highlight vital point.
Accessibility experts agree that including text in your ads is a must, since it allows those who are hearing-impaired to understand what your ad is trying to say. In addition, language may serve as an emphasis tool, as I saw firsthand when I read Aveeno’s “Get Healthy Looking Skin Every Day” slogan, which effectively communicated the brand’s core selling point and led to my purchase.
7. Try out some mobile photographs and see how they turn out.
According to Facebook, “Mobile shots outperform studio shots for ad recall and intent, while studio shots tend to drive higher brand awareness.” This finding suggests that you should forego expensive studio equipment in favour of video filmed and edited on a mobile phone.
Most Instagram users view posts on their own smartphones, so it makes sense to post from a mobile device as well. If you’re unsure how this applies to your own brand, split test it!