Instagram is, and continues to be, one of the most effective marketing tools for local companies. Instagram has more than a billion monthly active users, making it the sixth most popular social media platform in the world as of July 2019. Instagram’s massive potential for…

Most of the advice you’ll find online for social media marketing will centre on things like knowing your audience, making content specifically for them, maintaining a regular posting schedule across all platforms, and optimising your use of hashtags. But what about the one thing that…

When it comes to user interaction, TikTok has radically altered the status quo. TikTok has ushered in a new era where consumers increasingly spend their time watching short-form videos, with 1 billion active users and an engagement rate five times higher than other social channels.…

The online video sharing service TikTok is constantly developing into something new. Advertising has always been a top priority for the TikTok executive team, which is great news for brands and marketers. In the app’s early days, advertisers had few choices. TikTok Ads Manager is…

TikTok is one of the most popular video apps, and you might not have known that. TikTok’s 1 billion monthly active users made it the first non-Facebook app to reach 3 billion downloads worldwide. It’s no surprise that e-commerce companies prefer TikTok advertising for social…

Promoting a product or service is crucial in the e-commerce sector. It’s a chance for businesses to highlight the features that set their wares apart from the competition. Whenever you undertake a social media marketing campaign, you do so with a specific end in mind.…

Getting people to interact with your content is the holy grail of social media advertising. Users of the video-sharing platform TikTok are particularly invested. ‍ Business leaders should prioritise measuring engagement above all else. Users who are interested in a topic are more likely to…