How To Build Social Media Marketing Funnel?
Most of the advice you’ll find online for social media marketing will centre on things like knowing your audience, making content specifically for them, maintaining a regular posting schedule across all platforms, and optimising your use of hashtags. But what about the one thing that can make or break your success: getting people to click through from your social media pages to your website, where you can actually make sales?
Now we need to talk about the meat and potatoes of social media marketing: building a funnel. In this article, we will discuss what a social media marketing funnel is, the five stages of a marketing funnel, content creation for each stage, and how to set up a social media marketing funnel for your business.
To begin, let’s define a social media marketing funnel
In marketing, a “funnel” refers to the path or journey that a customer takes from first hearing about your company or brand to actually making a purchase and continuing to interact with you afterward.
By the same token, a social media marketing funnel outlines the steps a potential customer takes from first learning about your company on a platform to finally making a purchase. In this particular sales cycle, all interactions take place on the various social media sites where your company is attempting to reach its target demographic.
How does social listening contribute to each step of the social media marketing funnel?
A social media marketing funnel’s inner workings may be interpreted differently by the various social media experts you consult. However, through our experience developing social media campaigns (both paid and unpaid) for global brands, we’ve learned that there are five essential steps to a successful social media marketing funnel:
One third of consumers, according to surveys and studies, learn about new brands, products, and services through social media.
They are in the “awareness” phase when they have no idea who you are, what you sell, or why they should care. This is the first point of contact, so a soft sell won’t work and a good introduction is crucial.
Your current social media efforts should focus on introducing your business by discussing the problems your customers face and the solutions you offer in the form of your products and services, without making any overt attempts to close a sale.
Take into account
After you’ve established your brand’s identity on social media, the next step is to deepen your connection with your newly acquired audience. Here is where you should adjust your social media marketing strategy to reflect the ‘consideration stage’ of the sales funnel.
Currently, your target market has a deeper interest in your company and its offerings and is looking for more detailed information. To do so, they will investigate the arguments and testimonials that support your claim that you are superior to the competition.
In this situation, you can use social listening to analyse the market and your competitors more closely. Using what you’ve learned, create social media posts that are both informative and beneficial to your reputation.
The social media following you’ve built up will be more receptive to direct sales campaigns once you’ve successfully piqued their interest during the consideration phase. To see how your nurtured audience reacts to your organic and paid campaigns during the consideration stage, we advise making use of social analytics.
Radarr, a social media analytics platform, can also be used to determine which aspects of a campaign are responsible for generating the most interest and ultimately the most sales. Further, it’s a great way to see how your social media marketing efforts are shaping up against your larger business goals and objectives.
Until the point of conversion, the marketing funnel is usually where a company’s attention is focused (action). On the other hand, social media gives you access to the possibilities presented by the customer’s post-purchase journey.
Keeping customers interested after they’ve made a purchase is essential in today’s market, where they have so many options to choose from. Despite the stiff competition, it is essential to use social media to maintain and strengthen the relationship you already have with your customers.
You can do this by establishing a hashtag-based online brand community. Get your followers and customers talking about their purchases and experiences with the hashtag on social media, and then use social monitoring to keep tabs on the conversation.
At this point in the social media marketing funnel, you’ve successfully closed the sale, guaranteed the customer’s positive experience, and are working to maintain their interest. You should now encourage them to spread the word about your company and products by referring their own personal and professional networks to you.
A social media marketing funnel: do you really need one?
Think about all the different social media sites and channels your company needs to be present on today.
As the digital world expands, more and more channels will undoubtedly be added to the existing infrastructure. Even if you have a plan for using social media to fuel business growth, not having a social media marketing funnel in place is the same as not having a plan.
In order to determine the ROI of your social media marketing efforts and attribute them to specific business outcomes, you should implement a social media marketing funnel.