Decide Your Franchise’s Social Media Strategy
Creating a franchise may seem like a great way to grow your business, but it isn’t easy to get started.
Franchises, no matter how prosperous, nevertheless need to pay attention to their advertising. The same strategy is required if you want your franchise to grow to massive proportions.
For example, new franchisees need to give serious thought to digital marketing. In particular, you need to ensure that your social media approach is effective.
Franchises have unique challenges when using social media due to the high probability of misunderstandings. When you were a small business owner, you could probably keep your Facebook and Twitter accounts under tight supervision without too much trouble.
It’s encouraging to know that a well-planned social media strategy may aid in this process. Here are some guidelines to help you organise your social media accounts in a way that minimises risk while maximising impact.
Choose the Degree of Supervision You Want
How much oversight you want to exercise over franchisees’ social media profiles is one of the first and most crucial choices you’ll need to make for your business.
Or, rather than merely keeping an eye on what your franchisees are posting and giving them instructions, you’ll manage everything from a central location, right?
Around 51% of franchisees choose for a high degree of participation in social media for their franchises, while the rest fall somewhere in between.
Of course, there are those who choose for a compromise. It is typical practise for a company to grant franchisees some degree of editorial independence while still providing the bulk of the site’s content creation and maintenance.
While some businesses choose to handle all social media accounts on their own, others delegate this responsibility to franchisees while still requiring frequent content creation.
Keep in mind that limiting the freedom of your franchisees reduces your overall risk. In contrast, this leaves them with less chances to make genuine connections with local consumers.
Instead, if you give your franchisees a certain amount of autonomy, they may better adapt their accounts to the tastes of clients in their own regions. Yet, this might lead to liability concerns since they may stray from the intended topic.
Get to the bottom of social media problems in the course of your study.
Using a data-driven strategy is the most convenient method to maintain editorial control over your material without compromising its veracity.
Audit your present social media strategies and analyse the data to find areas for growth.
By expanding your reach to clients in all of your franchise locations, you can use services like Digital Hill to generate more leads and boost engagement among even the most specific of demographics.
To top it all off, you can achieve this without entrusting your local franchisees with the reins, since you will still be managing their respective accounts.
In order to develop the best social media strategy for your brand, you will need to make several important choices. You’ll need to decide how hands-off you’d like to be with your franchisees and what kind of support you’ll give them.
Investing in the correct solutions will allow you to guarantee the readability, appropriateness, and accuracy of every content published under your brand name.