How To Advertise On TikTok: An Ultimate Guide

TikTok is one of the most popular video apps, and you might not have known that. TikTok’s 1 billion monthly active users made it the first non-Facebook app to reach 3 billion downloads worldwide.

It’s no surprise that e-commerce companies prefer TikTok advertising for social media promotion and organic audience expansion. This article will explain how the ads on TikTok are structured. We will also go over a detailed procedure that will assist you in developing an effective TikTok advertising plan.

Getting Started with Your First TikTok Ad Campaign

Select an Ad Format First

The advertising choices on TikTok are flexible

Ads that appear in the feed (Biddable Ads)

You can use the biddable ads option to place in-feed video ads. Those who use TikTok will be able to see commercials like this while watching videos. Ads up for auction can zero in on a specific demographic based on data such as age, location, gender, interests, and device type. An in-feed biddable ad can be made with the help of your unique targeting criteria.

Advertisements on top view

TopView commercials play for 60 seconds and fill the entire display. Advertisements like these appear whenever a user launches TikTok, increasing your company’s exposure. You can choose whether to direct viewers of a TopView ad to a page on your own site or one on another network.

Overtaking Ads for Other Brands

These advertisements appear as soon as a user launches the TikTok app. As a result, you can rest assured that a large number of people will see your advertisement. These ads allow a company to “take over” TikTok for 24 hours, as the name suggests. Put another way, each day only one advertiser may make use of these ads. Because of this, brand takeover ads cost more than traditional, bid-based ads.

Effective Brand Marketing (Augmented Reality)

Stickers, filters, 2D/3D animations, and effects related to your brand can be easily made with these advertisements and shared with your audience. These branded effects advertisements are styled after the widely used interactive lenses found in apps like Instagram and Snapchat.


TikTok is known for its constant stream of challenges. Businesses can team up with a TikTok ad rep to create a truly original hashtag challenge.

There is a “Hashtag Challenge Plus” feature on TikTok that caters specifically to online stores. Customers can then shop your e-commerce site for any products they find useful in completing the task, thanks to these ads. It’s a great strategy for the sustainable expansion of any brand. TikTok users are encouraged to take part in challenges by the platform by making videos that adhere to the challenge’s theme and incorporating the challenge’s designated hashtag.

Develop the Content for Your Ads

When developing an advertising campaign, the content you intend to publish is a key component. User-generated content (UGC) is something you should think about using for your first ad on TikTok if you want to maximise engagement and share a video that your audience will find meaningful. Brands that don’t have the money or manpower to produce a high-quality video may find UGC to be an excellent alternative.

3. Launch a Promotional Effort

The next thing to do is make a new advertising campaign on the TikTok advertising dashboard. Select the “campaign” tab and then push the “create” button to get started. Campaigns, ad groups, and individual ads make up TikTok’s ad structure. If you’ve ever made an ad on LinkedIn or Twitter, you shouldn’t have too much trouble getting the hang of this ad manager platform’s layout.

#4: Determine Your Ad’s Purpose

Next, decide what you want to achieve with your advertisement. TikTok primarily serves three purposes:

Increases the number of people who visit your online store, or “traffic.”
Gets visitors to do what you want them to, like buy a product or sign up for a service on your website; in other words, increases conversions.
Successful app distributions: encouraging more of your ideal customers to install your app.
Promotional videos for apps like Impulse can be found on TikTok in an effort to pique users’ interest and boost downloads.

Set a timetable and a price range for your advertisements

Although there is no cap on how much can be spent on a TikTok ad, spending $50 is the bare minimum. However, you can restrict your ad spending either temporarily or permanently. Put another way, once you’ve spent as much as you’re allowed to on an ad group, it will automatically stop showing its ads. Over a set time frame, a daily budget allows you to communicate with your desired audience.

Ad Group 6: Make a New One

After that, you’ll want to create your ad group. Here’s how to accomplish that goal:

Ads can either be placed automatically or manually by the user. Whereas the former is great for reaching people all over the world, the latter gives you more control over exactly where your ads will be displayed.

7. Post Your Commercial

After finishing your commercial, you can submit it for approval by TikTok’s staff. In most cases, you can expect to wait no longer than 48 hours.

Keep an Eye on Ad Stats

After your ad has been published, you can track its performance using a dashboard. With the data at your disposal, you can create a detailed report by applying filters such as demographics, device type, and more. When you have all the information, you can assess the efficacy of your ad and make any necessary adjustments.

To Sum Up

If you know what you’re doing, advertising on TikTok can get you in front of a whole new set of eyes, especially among the younger generation. Creating a TikTok ad is simple, from making a business account to outlining your ad’s goals and setting a budget to finally uploading your ad. Prospects can be specifically targeted using custom audience targeting, and up-to-the-minute trends.