All You Need To Know: TikTok Influencer Marketing
When it comes to user interaction, TikTok has radically altered the status quo. TikTok has ushered in a new era where consumers increasingly spend their time watching short-form videos, with 1 billion active users and an engagement rate five times higher than other social channels. Marketers need to get a foothold in this medium if they want to gain an advantage over rivals. TikTok’s worth is obvious because it improves brand engagement and content discoverability in today’s saturated media market.
Marketers have been talking a lot about short-form video this year, so it’s not surprising that they’re wondering how their brands can use TikTok to expand their social media followings.
A definition of TikTok
TikTok is an algorithm-driven platform for sharing and discovering short videos, with a focus on showing users more of what they have already enjoyed. When compared to other social media platforms, TikTok stands out for placing a higher value on user engagement and enjoyment than on expanding the user’s fan base. Smart marketers can expand their reach and increase engagement by making videos that are easy to find.
How does TikTok influencer promotion actually function?
Although TikTok is optimised for user-generated content, it also offers a variety of ad formats to give campaigns a boost. Advertisements are a great way to get people interested in your brand and involved in your community. TikTok creators and influencers play a significant role in this when they take part in branded hashtag challenges or promote new releases on their profiles or yours.
Find out what people love to watch on TikTok and how to make it even better
In contrast to the months or even years it may take influencers on Instagram to build a sizable following, TikTok creators can become famous overnight. This is due to the fact that Instagram only shows a user’s content to people who already follow them (known as the traditional social graph).
The key to successful TikTok influencer marketing is creating content that is both trendy and entertaining. Brands face a significant challenge in keeping up with the ever-changing tide of TikTok popularity.
Here’s Why Brands Should Participate in TikTok Influencer Marketing
As a result of the app’s ease of discovery, savvy brands can connect with a large audience they might never have reached otherwise. While brands are still developing novel approaches to user engagement, some have found success on the short-form video channel by leveraging influencers.
Where to Look for TikTok Stars Who Have Influence
Finding creators on TikTok who share your brand’s values is essential when looking for influencer partners. With so many options for customization, TikTok has paved the way for the rise of influencers in virtually any field or specialty. This has far-reaching implications for marketers, as it opens the door for businesses of all stripes to establish a presence on TikTok and leverage the platform’s most popular users to reach their audience.
The rapid expansion of TikTok as a social media platform means that it is constantly giving rise to new stars who can shape the direction of the app. Brands should monitor the scene for up-and-coming creators on a regular basis. Keep an eye on your “For You” page to discover potential collaborations with influential people.
Discovering Who Will Matter Most to Your Product’s Success
We recommend putting an emphasis on influencer-first partnerships, but incorporating some of your current partnerships into your TikTok marketing strategy is a good place to start. Creators who aren’t keeping up with the latest trends will not have as much success on TikTok because of the platform’s emphasis on them and the rapid pace at which the platform evolves. By collaborating with influencers who rose to prominence on TikTok, you can rest assured that your content will be seen by a highly specific and receptive audience almost immediately, increasing the likelihood of a sale. Results from digital marketing efforts will vary from brand to brand.
TikTok: How to Work with Influencers
It is essential to set objectives when beginning any new social initiative. However, one of the difficulties with optimising for TikTok is that posts can gain traction months or years after being posted. The success of a user’s TikTok channel depends on their ability to anticipate and respond rapidly to emerging trends while also producing engaging content. Therefore, brands that can start a trend have a significant advantage in the content distribution race. A trend can get a great start when it’s promoted by an influencer, because they usually know what kinds of trends will catch on.
Partnerships for Money
TikTok is a platform that places a premium on raw, genuine content; therefore, utilising influencers can serve as a staging ground for content that has been less carefully curated. When advertisements feature the faces of popular content creators, viewers are more likely to take notice.
Work with the creator’s audience #
With 7.4 billion views, aeriereal is a successful case study in how brands can use influencers to kick off a new fad. Charli D’amelio, who has nearly 115M TikTok followers, is just one of the influencers that Aerie has partnered with. A brand representative stated that Q1 digital sales for Aerie increased by 75%.
Testimonials on Products
Some of the most widely disseminated videos on TikTok are product reviews, which often start out as unpaid posts. An influencer might begin by posing a question to their following, prompting them to respond in kind. Any given review has the option of being posted on either or both of the aforementioned platforms.
In a content-making process framework
Some brands are opting to exclusively use paid partnerships for in-feed content instead of creating their own original content. Consider Popsockets, whose timeline is dominated by influencer-created content promoting the product. A media product is consistent with the aesthetic of its primary influencer. Consider @rod, a social media influencer who primarily writes about dealing with anxiety in the workplace as a millennial.