An Ultimate Guide: Spark Ads On TikTok

The online video sharing service TikTok is constantly developing into something new. Advertising has always been a top priority for the TikTok executive team, which is great news for brands and marketers. In the app’s early days, advertisers had few choices. TikTok Ads Manager is a control panel where video ads can be uploaded and played in-stream on the platform. On the other hand, as TikTok has expanded, so have the opportunities for brands to promote themselves on the platform. Spark Ads on TikTok debuted in 2021.

In other words, what are TikTok Spark Ads?

Ever seen a piece of TikTok content created by an individual user and wished it was your brand instead? So, what you need are Spark Ads on TikTok. Spark Ads are brief, imaginative videos that showcase your brand and encourage viewers to take some action on your behalf. You’ll see these commercials on the For You Page alongside the content you’ve requested (FYP). They are meant to appear natural on TikTok, which is exactly what they are. Therein lies the charm of Spark Ads. If you have the author’s blessing, you can promote their organic content to a specific demographic.

Compared to traditional ads, why should I use TikTok Spark Ads?

Spark Ads, on average, have a higher engagement rate than standard TikTok Ads. This makes them a powerful instrument for raising brand consciousness and attracting new customers. Spark Ads keep track of your organic engagements, while regular TikTok ads delete them.

Why Do TikTok Spark Ads Work So Well?

For your brand, Spark Ads on TikTok offer several advantages over other ad formats. To start, TikTok Spark Ads let you recycle your old videos, which can help you save money. But that’s not all: incorporating Spark Ads into your marketing strategy has even more advantages. Below, we’ve highlighted a few of them.

Spark Ads are a convenient tool for collaborating with influential people and leveraging their creativity. It’s fine to let them wing it in terms of style and substance as long as the final product is natural and interesting to readers. Because of this, the final product can’t be told apart from genuine organic material. The likelihood of users watching and interacting with increases dramatically.

Promote Your Best Material

With spark ads, you can further improve your content that is already doing well organically. Doing so increases its exposure and thus its ROI for the time and effort you put into creating it. You can trust that the top-performing pieces of your content will keep on performing.

Get More Sales and Leads

It’s easy to increase installs, leads, and sales with spark ads because of their call-to-action feature. Connecting Spark Ads with your website or landing page is simple. The transition from spark ad to conversion is facilitated by this.

Concentrate on One Group of People

You can still reach your desired demographic on TikTok by using Spark Ads. This increases the likelihood that your content will be seen by its intended audience. Furthermore, you can monitor how well your spark ads perform in front of a specific demographic.

Successfully Complete Your Marketing Objectives

Given Spark Ads’ adaptability, they can be used for a wide range of marketing purposes. You can use Spark Ads to promote a new product, increase app installs and signups, build brand recognition, or raise product awareness.

Tutorial on Making a Spark Ad

TikTok’s Spark Ad creation process is straightforward. There are just a few guidelines to follow if you want to leverage influencer content.

The Role of the Influencer

TikTok Spark Ads can only be made from content that has been approved by the video’s original creator. This can be done in a few simple clicks and takes very little time. People can enable the “ad authorization” switch in their personal settings. After that, they should click the ellipses (…) next to the video on TikTok that your brand wants to convert into a Spark Ad.

The Role of the Brand

This code must be entered by the brand into the TikTok Ads manager. Click “Apply for Authorisation” under “creative” and then “Spark Ads” to submit your ads to Spark. The ad code can be entered in the search bar, and once the correct video has been located, a confirm button can be clicked. Afterwards, you can move on to making a campaign and an ad group. If you select the Spark Ads format, you will be able to approve the post, customise the ad to your liking, and include a call to action. Once everything is to your satisfaction, hit the submit button.

Tips and Tricks for Creating Successful TikTok Spark Ads

The digital banking app Up used spark ads to increase user engagement and brand recognition, as detailed in a case study published on the TikTok For Business Blog.

To achieve their goal of reaching Australians between the ages of 18 and 34, they collaborated with an Australian #fintok influencer named @TashInvests to produce a Spark Ad. The goal of the Spark Ad was to demonstrate how enjoyable and straightforward using Up to manage your finances can be. A whopping 1.5 million people saw the ad, 36,000 people liked it, and 76 people downloaded the app thanks to the ad.
An approximate 50% of the time Improved Conversion Rates with Spark Ads

Feel free to get in touch with us if you have any questions about using Spark Ads to increase your app’s installs, sales, or leads. House of Marketers was founded by Inigo Rivero, one of TikTok’s first employees in the United Kingdom (ex TikTok Strategy and Partnerships Manager). For help reducing your cost-per-acquisition (CPA) on TikTok, speak with one of our Paid Media or Influencer Marketing specialists today.